Blingfest III

 

Blingfest BlogPost - Graphic Inserted into Blog Text

It’s back…and better than ever.

Blingfest returns Friday, August 26 – Sunday, August 28, and we’ve kicked it up several notches. Like, at least 3 notches. Maybe 3 1/2…

To refresh your memory: as a rule, when it comes to how many shapes and sizes of jewelry we can carry in-house on a given day, space constraints force us to draw the line somewhere.

So what is Blingfest? Blingfest obliterates that line.

For one weekend only we’re making space and offering you the following:

  • hundreds more loose diamonds than normal (which means lower prices)
  • hundreds more rings and wedding bands than normal (which also means lower prices)
  • 36-months interest free financing, which is a full 2 years longer than normal, and the longest financing option we’ve ever offered…….OR…..10% off your entire purchase of any regularly-priced Blingfest merchandise.

This is all stuff we don’t usually offer in the store, so that’s why it’s essential you flip your mental switch into “Blingfest Buying Mode”…because once the weekend is over, we have to scale back down again, like a noob freshman who overestimated how much stuff could fit in his Watterson dorm. (Or his Munsell/Ferguson dorm, whichever)

 

As if that’s not enough, we’re bringing back these popular offers for Blingfest:

  • Any engagement ring purchase during Blingfest gets you a free engagement photo session!
  • Any engagement ring purchase during Blingfest gets you free access to our Ring Cam box and/or our Pic Ninja program, should you want to capture your proposal on video via hidden camera!
  • There’ll be a special section of diamonds and engagement rings priced at 50% off, while they last…

And we’ll also be resurrecting our Facebook gift certificate giveaways, featuring 10 different winners and $2,000 worth of freebies. The big drawings will happen Friday morning (Aug. 26), so if you’re reading this before then, you still have time to go find the appropriate thread and comment in it for your chance to win.

 

Plus, new this year (and, in addition to the 36-months financing, this is another reason why we say Blingfest is better than ever):

  • Each wedding band is 30% off when you purchase an engagement ring during Blingfest. (You wouldn’t have to buy those wedding bands during Blingfest, but you do have to purchase the engagement ring during Blingfest)
  • Wedding bands alone will be 15% off.

(…oh, and the discount offers can’t be combined. Sorry.)

So get busy living and get busy Blingfesting on August 26, 27, and 28. Come in ready to make some amazing purchases. If you know it’s time to propose but have been dragging your feet, Blingfest is a good reason to finally come get the diamond. If you’re ready to buy an engagement ring but don’t think you can afford it, you’ll be able to afford it at Blingfest. If you’ve spent months unsuccessfully looking for a specific diamond, or ring, or band, or diamond ring band…you will succeed in finding it at Blingfest.

There’ll be all kinds of diamonds, all kinds of rings, of all shapes and sizes, at all kinds of prices. Blingfest is like a jewelry warehouse exploded in our showroom. Blingfest is when the roof opens up and it starts raining extra diamonds, extra rings, and longer financing in our showroom. Blingfest is the 3-day Incredible Hulk version of Jack Lewis: our giant, green, superhuman alter-ego, ready to hulk smash you right in the face with more bling in our showroom than you can possibly imagine. You think you can imagine it. You’re wrong. You can’t.

 

Whichever phase of Blingfest grabs your attention most, remember that it’s for one weekend only

Friday, August 26th from 9:30a – 7p

Saturday, August 27th from 9:30a – 5p

Sunday, August 28th from Noon – 5p

So get Blingfest on the calendar. Snapchat your friends about Blingfest. Text your enemies at 3am about Blingfest. Instagram a #nofilter of you overnight camping outside Jack Lewis waiting for Blingfest. We don’t do stuff like this very often, so we promise it’ll be worth it.

See you at Blingfest III

 

 

Built for Dad Workshop

Remember our Made for Mom Workshop on Mother’s Day? Well, we decided Dad also needs some handmade attention from the kids. So we’re hosting a free Built for Dad Workshop on Friday, June 17th and Saturday, June 18th.

Bring the kids in! We’ll have stations set-up where they can decorate customized foam picture frames using stickers, markers, colors…maybe even some glue. Who knows. Once they get the frame to their liking, we’ll put it in a Jack Lewis gift bag so they’ll have something special to give Dad on Father’s Day.

The frame itself will be empty, so you can put whatever you want in it before giving it to Dad…..maybe a picture of Dad & his kids, maybe a cute handwritten note, it’s up to you! We just want to give you a fun opportunity to decorate the frame itself…because picture frames count as jewelry, right?! 🙂

Moms…bring in the kids so the gift ends up being a surprise to Dad. Or…Dads, bring in the kids yourself to have a little bonding time while they make the gift just for you. Either way, this Built for Dad Workshop is absolutely free. No purchase necessary. The frame they decorate is free. The official Jack Lewis bag we’ll place it in is free. Just come in and have some fun creating a picture frame for Dad.

JLJ Fathers Day - Built for Dad Workshop Graphic (Boostable)

Now, we do have some other specials going on for Father’s Day (if you’re an adult son or daughter who’s buying something for their own father, for instance). If you spend at least $45 on a new SECRID wallet at Jack Lewis between now and Father’s Day, we’ll give you a free $10 gift card to slip inside it.

(Gift cards are from Starbucks, Lowe’s, or Best Buy…and it’s your choice.)

If you haven’t seen SECRID wallets, they’re pretty cool. Dad’s cards and IDs remain organized and protected from RFID scanning, and with a flip of a switch they securely pop-out from inside the wallet for super-easy access.

Check them out at this link: SECRID Wallets

JLJ Fathers Day - Wallet Offer Graphic (Boostable)

Whether you’re coming to make frames or purchase a wallet, we hope you’ll make Jack Lewis part of your Father’s Day weekend!

 

 

 

 

 

 

Made for Mom Workshop

Psst… hey Dads. You need a Mother’s Day idea. We have one for you. Check this out.

Thursday through Saturday, we have little assembly stations set up around the store where your kids can come in and make a piece of jewelry for Mom. There’s cords, beads, stickers, cardboard, crayons…all the fun stuff that goes into awesome kid-made jewelry.

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And when they’re finished, we’ll wrap it up in a Jack Lewis box and make it look official.

Imagine Mom’s face on Sunday morning when she’s given a Jack Lewis box, and she opens it to find a little bracelet or necklace handmade by her kids.

Admit it, you’re getting misty-eyed just thinking about it. It’s pretty much the greatest Mother’s Day gift idea in the history of ever.

And it’s completely free. Seriously. No games. No purchase necessary. This whole Made for Mom Workshop idea is totally and absolutely free. The piece of jewelry they make with the beads and cords will be free. The official Jack Lewis box we’ll wrap it in will be free.

Just bring your kids in and have some fun creating a card and a piece of jewelry for Mom.

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Now, we do have some other specials going on for Mother’s Day (if you’re an adult son or daughter who’s buying something for their own mother, for instance). If you spend at least $149 on jewelry at Jack Lewis between now and Saturday, we’ll bonus you a free $20 Starbucks gift card for Mom. Spend at least $299, and we’ll bonus you the Starbucks card and a free 30-minute massage for Mom at Fox & Hounds in downtown Bloomington.

Honestly, there’s no combination of gifts in the world that can adequately reward a Mom for all she’s done. But we hope these inadequate gifts can bring a smile to your Mom’s face because of the loving spirit behind them.

Happy Mother’s Day from Jack Lewis Jewelers!

 

 

 

This Means Madness

Here’s the bracket for This Means Madness, updated as of Noon on Thursday, March 24th.

 

 

This Means Madness - Full Bracket 2016 (Championship)

From Tuesday, March 29 – Thursday, March 31, you’ll be voting for the Champion. So it’ll be Ring #1 vs. Ring #2 in a battle for the ages.

 

Remember, these are all custom designs done over the past year by our own Jim Leeds. None of these rings actually yet exist. They’re all just ideas from Jim’s creative mind. But whichever ring wins the tournament…will actually get made! It’ll be featured in our store where you can come see it (or buy it, if you want)!

Additionally, on March 31st (which is the day the winning ring will be determined), one of you will win a $500 gift certificate just for voting!

 

Blingfest: the wedding weekend

We get it: there’s basketball this weekend. In fact, this is arguably the best weekend in sports. Men, you’re gonna be tempted to plant yourself on a barstool for the better part of 96 hours, frantically checking your bracket to see if that 5-12 upset you predicted actually materializes.

But do you know what could score you some serious points this weekend? Carving out a couple hours to take your wife/girlfriend diamond shopping. She’d never expect it. She’s already begun mentally prepping to not see you at all for several days. So imagine how impactful it would be for you to skip the first half of a guaranteed blowout in the 1-16 matchup to visit Jack Lewis for Blingfest.

See, as a rule, when it comes to how many shapes and sizes of jewelry we can carry in-house on a given day, space constraints force us to draw the line somewhere.

So what is Blingfest? Blingfest erases that line. And by erases, we mean it comes out firing, draws charges, pushes the ball up the court, gets easy fast-break points, and totally demoralizes the lower seed so that the game is essentially over before the first TV timeout.

For one weekend only (March 18, 19, 20), we’re making space and offering you the following:

  • hundreds more loose diamonds than normal (which means lower prices)
  • thousands more rings and wedding bands than normal (which also means lower prices)
  • 24-months interest free financing, which is a full year longer than normal.

This is all stuff we don’t usually offer in the store, so that’s why it’s essential you flip your mental switch into “Blingfest Buying Mode”…because once the weekend is over, we have to scale back down again, and that tournament energy becomes more like a regular season conference game.

Plus, new this year, we’re sweetening the deal with ALL of the following additional offers:

  • Any engagement ring purchase during Blingfest gets you a free engagement photo session!
  • Any engagement ring purchase during Blingfest gets you free access to our Ring Cam box, should you want to use that to capture your proposal on video via hidden camera!
  • Any engagement ring purchase during Blingfest gets you $100 off a men’s band & $100 off a women’s band (this offer cannot be combined to use $200 on one band; customer may only redeem this offer if using the $100 credit per band)

So take off your short shorts, put on your baggy Fab Five gear, and bounce into Blingfest on March 18, 19 and 20 ready to make some amazing purchases. If you know it’s time to propose but have been dragging your feet, Blingfest is a good reason to finally come get the diamond. If you’re ready to buy an engagement ring but don’t think you can afford it, you’ll be able to afford it at Blingfest. If you’ve spent months unsuccessfully looking for a specific diamond, or ring, or band, or diamond ring band…you will succeed in finding it at Blingfest.

There’ll be all kinds of diamonds, all kinds of rings, of all shapes and sizes, at all kinds of prices. Blingfest is like a jewelry warehouse exploded in our showroom. Blingfest is when the roof opens up and it starts raining extra diamonds, extra rings, and longer financing in our showroom. Blingfest is the 3-day Incredible Hulk version of Jack Lewis: our giant, green, superhuman alter-ego, ready to hulk smash you right in the face with more bling in our showroom than you can possibly imagine. You think you can imagine it. You’re wrong. You can’t.

[Ron Burgundy voice] I don’t know how to put this, but if you’re looking for a diamond, or a ring, right now, or in the near future, this is kind of a big deal. [/voice]  We’re not even normally open Sundays! But for Blingfest, yes…we are.

(And as an extra bonus, we’ll even have a special section marked-off featuring select diamonds and engagement rings at 50% off.)

Maybe you’re most excited by the super-crazy selection Blingfest will have to offer. Maybe you’re most intrigued by the 24-months interest free financing Blingfest will have to offer (which, if you’ve been shopping around for diamond rings, you know that 24-months is virtually unheard-of these days). Maybe the free engagement photo session is enough to put you over the top.

Whichever phase of Blingfest grabs your attention most, remember that it’s for one weekend only

Friday, March 18th from 10a – 7p

Saturday, March 19th from 10a – 5p

Sunday, March 20th from 10a – 5p

So take a couple hours away from your bracket and make plans to be at Blingfest. Snapchat your friends about Blingfest. Text your enemies at 3am about Blingfest. Instagram a #nofilter of you overnight camping outside Jack Lewis waiting for Blingfest. We don’t do stuff like this very often, so we promise it’ll be worth it.

See you at Blingfest: the wedding weekend.

Cut to the Chase (part 1)

by John Carter

So…I’m back! It’s been a few months since I have regaled you with my gem nerd knowledge, so today I need to do a quick recap. We started off discussing color, then we went into clarity, followed up by my tales from Antwerp, Belgium. This time, we need to discuss the absolute most important aspect of any diamond: how it is cut! Because this is so important, we need to split it into a few parts just so I can hold your attention and give you the most important details.

My clarity blog ended by pointing out that the way a diamond sparkles generally has very little to do with its carat weight, its color, or its clarity. So what causes that dynamic little laser show you see in a perfectly cut diamond? I will do my best to explain.

For just over a hundred years, cutters have known how to properly proportion a diamond to maximize its sparkle. Yet without modern technology, they were forced to use nothing but mathematics to accurately decipher what angles would ensure the maximum beauty of a diamond.

Today, we can use computer programs and ray-tracing technologies to reinforce that those Belgian cutters from the previous century were almost spot-on with their equations. Think about how amazing that is! Using just mathematics, they were able to get the proportions of diamonds within fractions of a percentage point to their optimal standards. (And you never believed your teachers when they insisted math was useful.)

Ray Tracing Pic (AGS Credit)

Over the years, I’ve had thousands of interactions with clients at our diamond counter, and while everyone is looking for something a little different, the constants that every buyer wants are the same: they want their diamond to be as big and as sparkly as possible for as little money as possible. Simple enough, but most people go about this process the wrong way (initially, at least). So it’s my job to help them see things from the proper angles (diamond cutting pun intended).

After some initial Internet research, the average diamond consumer becomes fixated on color and clarity and starts to focus most of their attention on those categories. This isn’t incorrect so much as it’s just incomplete, because it’s a little misguided to value those areas over the cut grade of the diamonds you are shopping.

Color and Clarity are important. They have to be, since they’re based on rarity and because they affect the price so much. But here’s the truth that almost no diamond seller will tell you… Ready for this bombshell? Here it is: once you put that diamond on your finger, absolutely nobody will ever walk up to you and say, “Wow! That’s a really pretty 1.01ct G color VS2 clarity diamond!” Ridiculous right? Know why? Because unless the color and clarity are terrible, nobody notices those (not even your jeweler). What you, your friends, your family, and everyone else does notice about a diamond is its size and how much it sparkles. And what I’m telling you is that color and clarity have almost no influence on how much a diamond sparkles (again, unless they are lousy).

Diamond Pic (AGS Credit)

So that brings us to the cut grade and the proportions of a diamond which, from an educational perspective, have always been the most difficult to explain because, frankly, there are so many numbers to focus on that it can be hard to know which ones to single out. Some people try. They look at the table percentage or the depth percentage and assume if they are in line, then the rest must be as well. But this is not always the case.

For generations, the diamond industry has known that the cut grade is the most important factor in describing a diamond’s beauty, but they struggled for decades to explain why. In fact, this is such a complicated topic that universally-accepted grading standards for Cut didn’t make it into the marketplace until nearly 40 years after the accepted nomenclature for color and clarity were instituted.

It was in 2005 that the American Gem Society (AGS) became the first diamond grading laboratory to bring clear standards to an otherwise fuzzy conversation. They accomplished this by basing their cut grading on both 3-dimensional modeling and on the actual appearance of the diamond. While other laboratories have since followed suit with systems of their own, I have always been a believer that the AGS system is the most thorough and reliable.

So, now that we have gotten some of the basics out of the way, I’ll delve into the specifics of what makes an “ideal cut” diamond so ideal. What can you look for? Is it worth the extra money? In Part 2 of this blog, you’ll learn why referring to your diamond as a zero makes it a perfect ten!

Black Friday is… JACK Friday

We’ve been Bloomington-Normal’s most trusted jeweler for 88 years, and for most of those years, we’ve stayed pretty low key on Black Friday. Mainly because we rarely do big blowout sales anyway (we’re not that kind of place), but also because on Black Friday, most shoppers tend to flood the big chain stores looking for those big chain store deals. So as a local business, we usually stay back and let the madness pass.

Not this year.

This year, Black Friday becomes JACK FRIDAY.

Doors open at 9am, and we’re jumping into the doorbusting frenzy with four fantastic offers:

  • Hundreds of select necklaces, earrings, rings & other jewelry at 50% – 70% off
  • Dozens of sparkling loose diamonds at 30% off
  • All Alex and Ani bangle merchandise at 15% off

And last but not least, our doorbuster…

  • A very limited number of custom crafted Jack Lewis diamond stud earrings starting at just $99.

So if you’re in the market for beautiful jewelry this holiday shopping season, don’t settle for that lower-quality stuff in the mall just because it’s deeply discounted on Black Friday. Instead, come take advantage of our rare decision to jump into the madness and get Jack Lewis-quality jewelry at ridiculous JACK FRIDAY prices….while they last.

Remember, doors open at 9am!