I Choose You

This Valentine’s Day, come record a video greeting card telling your Valentine why you chose this piece of jewelry, and why you choose them every day.

Here’s what you get when you spend at least $199:

  • an amazing piece of jewelry …obviously 🙂 
  • a personalized video greeting card (more on that below)
  • a beautiful bouquet of flowers
  • a buy 1, get 1 free entree certificate at Swingers Grille

And here’s how it works:

Spend at least $199 on the perfect piece of jewelry and you’ll get a bouquet of flowers, a buy 1, get 1 free entrĂ©e from our friends at Swingers Grille…and you’ll also get access to our private video booth, where you’ll record a personalized message to your Valentine. When you’re done recording (with as many takes as you need), we’ll transfer the file onto a video greeting card. It’s a card with a little TV screen inside of it (as shown at 1:03 in the YouTube video link below), and as soon as you open it up, your video starts playing! It’s the best card you’ll ever give, and one that your Valentine will want to keep forever!

(Click the YouTube link below and checkout this demo video we made to give you a better sense of what this video greeting card is all about)

Nervous about recording? You’re obviously free to say whatever you want, but to help you out, we’ll have cue cards in the booth that guide you through the 4 basic parts we’re suggesting (as demonstrated in the YouTube video above):

  • a simple, fun greeting (maybe a pet name like, “Hey Sugar”)   
  • why you choose them (so say, “I choose you because…”) we’ll have examples handy
  • why you chose this piece of jewelry (so say, “And I chose this necklace because…”) 
  • wrap-up by saying “So Happy Valentine’s Day. I love you, and I choose you.”

We think that’s a winning formula for a fantastic video Valentine’s Day card.

Also, anyone is welcome to record! We think this idea would score HUGE points for the men 🙂 …but men or women, it doesn’t matter. As long as you spend $199 on a piece of jewelry for your Valentine, the video greeting card booth is open to you!

So if you’re stuck in a Valentine’s Day gift-giving rut, try something different this year. Spend $199 and get flowers, a special dinner discount, a hand-selected piece of jewelry, and then create a video greeting card explaining why you chose it, and why you’ll keep choosing your Valentine every day.

Offer valid now through Feb. 14th; video booth recording sessions available Feb. 9 – 14 only.



Fall Repair Fair

All year long, in our weekly Thursday night Facebook feature called “Share the Repair,” we’ve been showing you Before & After photos of the amazing work done by our in-house repair shop. Aside from connecting couples with new diamond engagement rings for an upcoming proposal, restoring pieces of jewelry in our repair shop is probably the important and meaningful work we do here at Jack Lewis. There’s nothing quite like receiving a broken ring from a hesitant client, bringing it back to life, and then seeing the pure joy on their face when they’re reunited with it.

Often, those transformations include hand-written testimonials from the clients themselves. We scattered some of them throughout the image below, primarily to personalize the passionate responses generated by our magicians in the shop. These are the words of real Bloomington-Normal clients who have been incredibly happy with the decision to bring their most important pieces of jewelry to Jack Lewis for everything from a simple re-sizing to a complete overhaul.


So if you’ve been waiting, hesitant, reluctant, skeptical, or just procrastinating…now is the time to join the hundreds of others represented by this handwriting, because we’re having our Fall Repair Fair this Thursday, Friday, and Saturday (Nov. 3, 4, 5) at Jack Lewis, and all in-house repairs will be 30% off.  

Got a piece of broken, busted, twisted, smooshed jewelry? Got something that needs re-sizing? Got something with missing stones or missing clasps? Got something scuffed-up and scratched that just needs cleaned and re-blinged? Got something that you keep in a box instead of on your finger because that ultra-worn down prong could collapse at any moment and send your beautiful stone tumbling down the drain?

Rings, necklaces, earrings, bracelets…even eyeglasses. Gather it all up and bring it into Jack Lewis for a restoration. It’s our Fall Repair Fair, and all in-house repairs will be a whopping 30% off….this Thursday, Friday, and Saturday.

Erica Courtney

Erica Courtney, jeweler to the stars, will be at Jack Lewis Jewelers this Friday and Saturday (September 16 & 17)! It’s a free opportunity to meet a world famous designer, admire her incredible creations, and take a selfie with her like you would if you met any other celebrity!




Erica personally travels the globe to find the finest colored stones and makes them the centerpieces of her amazing designs. Every angle of every piece is carefully planned and every detail is hand finished. You will simply be amazed.

Her jewelry has graced such stars as Sandra Bullock, Jessica Alba, and Sofia Vergara. Her pieces have starred in The Academy Awards, The Golden Globes, America’s Got Talent, Dancing With The Stars, and American Idol so…she’s kind of a big deal!

Put the 16th and 17th on your calendar and come meet one of the most talented jewelry designers in the world!


Blingfest III


Blingfest BlogPost - Graphic Inserted into Blog Text

It’s back…and better than ever.

Blingfest returns Friday, August 26 – Sunday, August 28, and we’ve kicked it up several notches. Like, at least 3 notches. Maybe 3 1/2…

To refresh your memory: as a rule, when it comes to how many shapes and sizes of jewelry we can carry in-house on a given day, space constraints force us to draw the line somewhere.

So what is Blingfest? Blingfest obliterates that line.

For one weekend only we’re making space and offering you the following:

  • hundreds more loose diamonds than normal (which means lower prices)
  • hundreds more rings and wedding bands than normal (which also means lower prices)
  • 36-months interest free financing, which is a full 2 years longer than normal, and the longest financing option we’ve ever offered…….OR…..10% off your entire purchase of any regularly-priced Blingfest merchandise.

This is all stuff we don’t usually offer in the store, so that’s why it’s essential you flip your mental switch into “Blingfest Buying Mode”…because once the weekend is over, we have to scale back down again, like a noob freshman who overestimated how much stuff could fit in his Watterson dorm. (Or his Munsell/Ferguson dorm, whichever)


As if that’s not enough, we’re bringing back these popular offers for Blingfest:

  • Any engagement ring purchase during Blingfest gets you a free engagement photo session!
  • Any engagement ring purchase during Blingfest gets you free access to our Ring Cam box and/or our Pic Ninja program, should you want to capture your proposal on video via hidden camera!
  • There’ll be a special section of diamonds and engagement rings priced at 50% off, while they last…

And we’ll also be resurrecting our Facebook gift certificate giveaways, featuring 10 different winners and $2,000 worth of freebies. The big drawings will happen Friday morning (Aug. 26), so if you’re reading this before then, you still have time to go find the appropriate thread and comment in it for your chance to win.


Plus, new this year (and, in addition to the 36-months financing, this is another reason why we say Blingfest is better than ever):

  • Each wedding band is 30% off when you purchase an engagement ring during Blingfest. (You wouldn’t have to buy those wedding bands during Blingfest, but you do have to purchase the engagement ring during Blingfest)
  • Wedding bands alone will be 15% off.

(…oh, and the discount offers can’t be combined. Sorry.)

So get busy living and get busy Blingfesting on August 26, 27, and 28. Come in ready to make some amazing purchases. If you know it’s time to propose but have been dragging your feet, Blingfest is a good reason to finally come get the diamond. If you’re ready to buy an engagement ring but don’t think you can afford it, you’ll be able to afford it at Blingfest. If you’ve spent months unsuccessfully looking for a specific diamond, or ring, or band, or diamond ring band…you will succeed in finding it at Blingfest.

There’ll be all kinds of diamonds, all kinds of rings, of all shapes and sizes, at all kinds of prices. Blingfest is like a jewelry warehouse exploded in our showroom. Blingfest is when the roof opens up and it starts raining extra diamonds, extra rings, and longer financing in our showroom. Blingfest is the 3-day Incredible Hulk version of Jack Lewis: our giant, green, superhuman alter-ego, ready to hulk smash you right in the face with more bling in our showroom than you can possibly imagine. You think you can imagine it. You’re wrong. You can’t.


Whichever phase of Blingfest grabs your attention most, remember that it’s for one weekend only…

Friday, August 26th from 9:30a – 7p

Saturday, August 27th from 9:30a – 5p

Sunday, August 28th from Noon – 5p

So get Blingfest on the calendar. Snapchat your friends about Blingfest. Text your enemies at 3am about Blingfest. Instagram a #nofilter of you overnight camping outside Jack Lewis waiting for Blingfest. We don’t do stuff like this very often, so we promise it’ll be worth it.

See you at Blingfest III



Built for Dad Workshop

Remember our Made for Mom Workshop on Mother’s Day? Well, we decided Dad also needs some handmade attention from the kids. So we’re hosting a free Built for Dad Workshop on Friday, June 17th and Saturday, June 18th.

Bring the kids in! We’ll have stations set-up where they can decorate customized foam picture frames using stickers, markers, colors…maybe even some glue. Who knows. Once they get the frame to their liking, we’ll put it in a Jack Lewis gift bag so they’ll have something special to give Dad on Father’s Day.

The frame itself will be empty, so you can put whatever you want in it before giving it to Dad…..maybe a picture of Dad & his kids, maybe a cute handwritten note, it’s up to you! We just want to give you a fun opportunity to decorate the frame itself…because picture frames count as jewelry, right?! 🙂

Moms…bring in the kids so the gift ends up being a surprise to Dad. Or…Dads, bring in the kids yourself to have a little bonding time while they make the gift just for you. Either way, this Built for Dad Workshop is absolutely free. No purchase necessary. The frame they decorate is free. The official Jack Lewis bag we’ll place it in is free. Just come in and have some fun creating a picture frame for Dad.

JLJ Fathers Day - Built for Dad Workshop Graphic (Boostable)

Now, we do have some other specials going on for Father’s Day (if you’re an adult son or daughter who’s buying something for their own father, for instance). If you spend at least $45 on a new SECRID wallet at Jack Lewis between now and Father’s Day, we’ll give you a free $10 gift card to slip inside it.

(Gift cards are from Starbucks, Lowe’s, or Best Buy…and it’s your choice.)

If you haven’t seen SECRID wallets, they’re pretty cool. Dad’s cards and IDs remain organized and protected from RFID scanning, and with a flip of a switch they securely pop-out from inside the wallet for super-easy access.

Check them out at this link: SECRID Wallets

JLJ Fathers Day - Wallet Offer Graphic (Boostable)

Whether you’re coming to make frames or purchase a wallet, we hope you’ll make Jack Lewis part of your Father’s Day weekend!







Made for Mom Workshop

Psst… hey Dads. You need a Mother’s Day idea. We have one for you. Check this out.

Thursday through Saturday, we have little assembly stations set up around the store where your kids can come in and make a piece of jewelry for Mom. There’s cords, beads, stickers, cardboard, crayons…all the fun stuff that goes into awesome kid-made jewelry.



And when they’re finished, we’ll wrap it up in a Jack Lewis box and make it look official.

Imagine Mom’s face on Sunday morning when she’s given a Jack Lewis box, and she opens it to find a little bracelet or necklace handmade by her kids.

Admit it, you’re getting misty-eyed just thinking about it. It’s pretty much the greatest Mother’s Day gift idea in the history of ever.

And it’s completely free. Seriously. No games. No purchase necessary. This whole Made for Mom Workshop idea is totally and absolutely free. The piece of jewelry they make with the beads and cords will be free. The official Jack Lewis box we’ll wrap it in will be free.

Just bring your kids in and have some fun creating a card and a piece of jewelry for Mom.



Now, we do have some other specials going on for Mother’s Day (if you’re an adult son or daughter who’s buying something for their own mother, for instance). If you spend at least $149 on jewelry at Jack Lewis between now and Saturday, we’ll bonus you a free $20 Starbucks gift card for Mom. Spend at least $299, and we’ll bonus you the Starbucks card and a free 30-minute massage for Mom at Fox & Hounds in downtown Bloomington.

Honestly, there’s no combination of gifts in the world that can adequately reward a Mom for all she’s done. But we hope these inadequate gifts can bring a smile to your Mom’s face because of the loving spirit behind them.

Happy Mother’s Day from Jack Lewis Jewelers!




This Means Madness

Here’s the bracket for This Means Madness, updated as of Noon on Thursday, March 24th.



This Means Madness - Full Bracket 2016 (Championship)

From Tuesday, March 29 – Thursday, March 31, you’ll be voting for the Champion. So it’ll be Ring #1 vs. Ring #2 in a battle for the ages.


Remember, these are all custom designs done over the past year by our own Jim Leeds. None of these rings actually yet exist. They’re all just ideas from Jim’s creative mind. But whichever ring wins the tournament…will actually get made! It’ll be featured in our store where you can come see it (or buy it, if you want)!

Additionally, on March 31st (which is the day the winning ring will be determined), one of you will win a $500 gift certificate just for voting!