On Friday night (Nov. 17), 200 boxes will be stacked inside Jack Lewis Jewelers. Each box contains a prize, but 1 box contains the Secret Ruby…and whichever woman finds it gets to choose & take home a piece of Roberto Coin jewelry…for free!
It’s “The Search for the Secret Ruby,” a uniquely mysterious, fashionably fun, ladies-only evening featuring the jewelry of Roberto Coin, hosted at JackLewis Jewelers. The search begins at 6pm, box selection starts at 7pm, and once everyone in attendance has a box, we’ll open them all at the same time, revealing the winner in one exciting moment!
We’ll have food & ruby-tinis on-hand, plus we’re including a TON of other giveaways & incentives Friday night…so ladies, TAG your girlfriends and bring a crew, because this will be the fun girls night out you won’t want to miss.
Need more info? Check out all the details below:
First, here’s all the extra incentives we’ll have going Friday night:
Squad Goals – if you arrive in a group comprised of at least 3 women, each of you gets a $50 Jack Lewis gift card. Yep, just for showing up & trying on jewelry with a group of your girlfriends, you’ll each get gift cards. You can use it that night, or you can use it over the next few weeks. It’s up to you. You just have to use it by the end of the year. So tag your tribe, because that’s a pretty cool incentive.
Model Photoshoots – there’s gonna be some legit Roberto Coin jewelry in-store Friday night. We want you to have fun trying it on, so we’ll have a professional photographer on-hand to take high-quality pictures of you as you have fun modeling the jewelry. These pics can be sent to you…or better yet, we can add them to your Wish List File and forward them to whichever special someone might be looking to buy you some presents this holiday season. After all, men don’t always know what to get you. So imagine how much easier their shopping will be when you can show them how great you already look wearing it.
15% off anything you decide to buy that night. Getting pictures taken and completing a Photo Wish List is awesome, but if you love it so much that you need it right now, it’ll be 15% off Friday only. (excludes Rolex and Alex & Ani.)
Food, Drinks & Music. We know this event kinda runs through the dinner hour, so we’re having plenty of amazing food catered-in, along with beverages (including our special Ruby-tini), and a high-energy soundtrack pumped through the speakers. It’ll be a party.
So in addition to the headlining contest, we’re creating an evening full of fun for your squad to get prizes, try on jewelry, and be fashion models at Jack Lewis! But as for the contest…
Here’s how “The Search for the Secret Ruby” contest will work:
We’ll begin accepting contestants at 6pm Friday night. You’re free to arrive anytime between 6p – 7p, but there’s an incentive to arrive early (more on that in a minute). So starting at 6pm, we’ll give you a number based on the order in which you arrived. Once you get your number, you can start ‘searching’ for the boxes that will be stacked in clusters around the showroom. During this period, don’t touch the boxes, don’t take a box, and definitely don’t open a box! This ‘searching’ is a fun time for you to walk around and see where all the boxes are, get the lay of the land (so to speak), so you can identify which one “feels like your lucky box.” Also during this time (6p-7p, as everyone is arriving), we hope you’ll have a drink, shop around, try on some jewelry, get your pictures taken, and make a Wish List! But again, please don’t touch, take, or open a box during this time.
At 7:00, we’ll gather everyone’s attention, and make an announcement that it’s time to start selecting boxes! We’ll dismiss you in groups according to your numbers, and you’ll get to go pick your lucky box at this point. So for example, we’ll start with numbers 1-10, and let those 10 women go choose a box. When they’re done, we’ll release women with numbers 11-20 to choose their box, and so on…until all the women in attendance have chosen a box. Do not open your box! Please just hang onto it and wait until everyone has a box…
Once everyone in attendance has a box, we’ll do a dramatic countdown and you’ll all open your boxes at the same time! This should be a fun way to reveal the winner! If you have the Secret Ruby in your box, you win!
But here’s the fun part. We don’t know how many women will be in attendance. I mean, we hope 200 women show up, but it’s very possible we’ll have more boxes than women…which means it’s possible that during our first round of box-opening, no one finds the Secret Ruby! So that’s where arriving early and securing a low number becomes important. Because the women with the lowest numbers will be the first to choose another box! So we’ll release numbers 1-10 again, then 11-20 if needed, and so on if needed…and during this second round, you’ll open your box as soon as you’ve chosen it! We’ll do this until someone finds the Secret Ruby!
Inside each box will be a prize of some kind. Some boxes will contain Alex & Ani jewelry, while other boxes will contain Jack Lewis gift cards. So even if you don’t find the Secret Ruby, you won’t be leaving empty-handed!
But for the lucky woman whose box contains the Secret Ruby, you’ll then get to choose a piece of breath-taking Roberto Coin jewelry from a select group of 3-5 pieces, which we will have on display. You can pick whichever piece you like best! And it’ll be yours, for free, to take home with you Friday night!
That’s it! Sounds like a fun girls night out, right!
We’ll explain most of that again on Friday night when you and your girlfriends arrive, but we wanted to give you a detailed rundown in advance, so you know exactly what you can expect. The contest portion should probably be wrapped up by 7:30, but after that, we’ll stick around until about 9pm so you can continue to shop, try on jewelry, snack, drink Ruby-tinis, make Wish Lists and buy some jewelry!
See you Friday night at Jack Lewis starting at 6pm for “The Search for the Secret Ruby”!